PROMOTION AND MARKETING STRATEGIES

PT ULTRAJAYA MILK Tbk

ABOUT ULTRAJAYA…

PT ULTRAJAYA is the pioneer and Indonesia’s leading producer of aseptic dairy products, beverages, long-life foods. Some well-known brands such as Ultra Milk for dairy products, Buavita for fresh fruit juices and Teh Kotak for fresh tea drinks.

THE PURPOSE…

A marketing strategy should be centered around the key concept that costumer satisfaction is the main goal…

THE PRODUCT…

Ultramilk has some variant of flavors like chocolate, strawberry, and mocca.

THE PRICE…

The price of Ultrajaya product is :

125 ml : Rp 1.750

200 ml : Rp 2.650

250 ml : Rp 3.500

1000 ml : Rp 11.650

the price is more expensive than other because the quality is good and this is the pioneer of factory that use a antiseptic in their product..

THE PROMOTION…

Television Media It showing about the relationship among a mother and her son. And this advertisement has statement that “Murni Susunya Alami Sehatnya”.

Internet Media In internet Ultramilk explain about their company profile, history, product offered, price, usage, ingredients etc.

Baliho and Spanduk

MY OPINION…

I think the pull strategies of Ultramilk is good. Although their not use a push strategies..Because just with using that strategies Ultramilk can be Indonesian’s leading producers of dairy products until now. Many consumer still consume this products. The marketing strategies is succeeded.

THE SUMMARIES…

Ultramilk is which one of the leading dairy product in Indonesia. The strategy of Ultramilk always focuses to make the consumer feel satisfy Their always keeps and increase the quality of product. Ultramilk only has one strategy this is pull. Although, the pull strategy make Ultramilk still liked by their consumers.

CUSTOMER SEGMENTATION AND CUSTOMER BEHAVIOR

CUSTOMER SEGMENTATION AND CUSTOMER BEHAVIOR of ULTRAMILK

The Packaging…

Costumer of Ultramilk think the taste of Ultramilk is more delicious and natural than other milk in Indonesia. Although, the price product of Ultramilk more expensive than other product but the quality more good. The customer choose product of Ultramilk usually influenced by her environment, the most influenced is by friends and family. But sometimes they influenced by the advertising in mass media. Usually the consumers of Ultramilk buy the product in nearby kiosk, because the product of Ultramilk had spread in Indonesia. The knowledge consumer about Ultramilk product is good, because almost consumer knew the product in many media, like television, radio, newspaper, billboard, etc. With running of time, they influenced then they will try the new product of Ultramilk. The customer have motivation to buy a product of Ultramilk, the main motivation is they need of the taste more delicious than the other, the secondary motivation is they want the high quality of milk although the price is more expensive.

Customer Segmentation…

Geographic Segmentation…

• Regional : Indonesia

• Population Density : Over 2 Million People

• Population Growth Rate : 10% / year

Demographic Segmentation…

• Age : children age 1 year above until adults

• Gender : male and female

• Ethnicity : all ethnic in Indonesia

• Income : 500.000 – 2.000.000

• Place of living : city

I think the main target marketing of Ultramilk is young people/ teenagers and kids because the packaging is simple. The packaging is suitable with the teenagers which is the target market. The product of Ultramilk is easy to get in everywhere in all city in Indonesia, in consumer neighborhood, place education, mall, kiosk. The advertisement of Ultramilk is right in target market who is teenagers, the advertisement Very creative and educative like “ Murni Susunya Alami Sehatnya” it is showing that the Ultramilk product is made from the natural milk and good for our body healthy.

My Opinion…

I think the product packaging is only in the box with the size small until large. The target market is all society because this is not a milk product for specially age. The knowledge consumer. about the Ultramilk product is good. Finally, I think the targeted market of Ultramilk is already suitable, the most target market of Ultramilk is teenager and kids because population teenager in Indonesia is high. I would also give suggestion to Ultramilk for improving the variety of their packaging and also more increase their quality. If they do it, I think their consumer will have loyalty brand and Ultramilk will get many consumer in the future.

ALL ABOUT THE SPECIFIK PRODUCT...

THE TOPIC...

THE COMPANY,,,
PT ULTRAJAYA MILK INDUSTRY AND TRADING COMPANY .TBK
THE SPECIFIC PRODUCT,,,
ULTRAMILK FLAVOR


THE PURPOSE of this powerpoint is to discuss why this ultramilk product still survive to be the leading product of dairy Indonesia until now.


RESEARCH QUESTION...
WHEN FIRST INTRODUCE,,
In 1958n the story begin and then In 1971 in this year ultrajaya have entered growth phase. and In 1975 this company have developed the amount of its produ ct.
THE COMPETITOR,,,
The competitor of Ultramilk is Indomilk and Frisian Flag. Ultramilk have a strategic to defend be the leading of the dairy in Indonesia and more liked than Indomilk and Frisian Flag.Because Ultrajaya use UHT (ULTRA HIGH TEMPERATURE) process to make the ingredients still fresh.WHO ARE THE MARKET,,,

For all society...Especially for children, teenagers, and adults.

EXPECTED FINDING,,,

Finally, obviously that Ultramilk Product still be the number one of dairy Product in Indonesia that still was liked all society.

MY OPINION,,,

In my opinion, ultrajaya company is the leading dairy in indonesia. Ultrajaya still survive until now because they have good strategic.

PT.ULTRAJAYA TBK

COMPANY PROFILE

To be healthy we need a healthy food and also milk. Because milk has a many good protein for our body. Milk can make our body more healthy and grow quickly. And PT.Ultrajaya is which one of product dairy in Indonesia.

PT Ultrajaya was operated since 1950s. This company has grown dramatically into its present position as one of Indonesia the best producers of dairy product and fruit juice. PT Ultrajaya has been a producers of dairy products and fruit juices. Our past growth has been made possible by a simple philosophy: “A commitment to producing high quality branded packaged products that meet the needs of the evolving Indonesian consumer”. The success of this philosophy is completely dependent on our proven ability to achieve four goals :

• To ensure that only the highest quality ingredients are used for production.
  
• To produce the widest possible range of products for our consumers.
• To ensure we have the right technology that will allow us to develop and manufacture a family of quality products.
  
• To bring these products to consumers throughout Indonesia, regardless of where they may be.
  

In my opinion, I think PT. Ultrajaya is include to the which one of a big and famous company especially in dairy product.And I think this company success to produce a good quality of their product.
This company can be success because following the philosophy. And also have a four goals to be the best company.

COMPANY PROFILE