THE COMPANY,,,
PT ULTRAJAYA MILK INDUSTRY AND TRADING COMPANY .TBK
THE SPECIFIC PRODUCT,,,
ULTRAMILK FLAVOR
THE PURPOSE of this powerpoint is to discuss why this ultramilk product still survive to be the leading product of dairy Indonesia until now.
RESEARCH QUESTION...
WHEN FIRST INTRODUCE,,
In 1958n the story begin and then In 1971 in this year ultrajaya have entered growth phase. and In 1975 this company have developed the amount of its produ ct.
THE COMPETITOR,,,
The competitor of Ultramilk is Indomilk and Frisian Flag. Ultramilk have a strategic to defend be the leading of the dairy in Indonesia and more liked than Indomilk and Frisian Flag.Because Ultrajaya use UHT (ULTRA HIGH TEMPERATURE) process to make the ingredients still fresh.WHO ARE THE MARKET,,,
For all society...Especially for children, teenagers, and adults.
EXPECTED FINDING,,,
Finally, obviously that Ultramilk Product still be the number one of dairy Product in Indonesia that still was liked all society.
MY OPINION,,,
In my opinion, ultrajaya company is the leading dairy in indonesia. Ultrajaya still survive until now because they have good strategic.
