PROMOTION AND MARKETING STRATEGIES

PT ULTRAJAYA MILK Tbk

ABOUT ULTRAJAYA…

PT ULTRAJAYA is the pioneer and Indonesia’s leading producer of aseptic dairy products, beverages, long-life foods. Some well-known brands such as Ultra Milk for dairy products, Buavita for fresh fruit juices and Teh Kotak for fresh tea drinks.

THE PURPOSE…

A marketing strategy should be centered around the key concept that costumer satisfaction is the main goal…

THE PRODUCT…

Ultramilk has some variant of flavors like chocolate, strawberry, and mocca.

THE PRICE…

The price of Ultrajaya product is :

125 ml : Rp 1.750

200 ml : Rp 2.650

250 ml : Rp 3.500

1000 ml : Rp 11.650

the price is more expensive than other because the quality is good and this is the pioneer of factory that use a antiseptic in their product..

THE PROMOTION…

Television Media It showing about the relationship among a mother and her son. And this advertisement has statement that “Murni Susunya Alami Sehatnya”.

Internet Media In internet Ultramilk explain about their company profile, history, product offered, price, usage, ingredients etc.

Baliho and Spanduk

MY OPINION…

I think the pull strategies of Ultramilk is good. Although their not use a push strategies..Because just with using that strategies Ultramilk can be Indonesian’s leading producers of dairy products until now. Many consumer still consume this products. The marketing strategies is succeeded.

THE SUMMARIES…

Ultramilk is which one of the leading dairy product in Indonesia. The strategy of Ultramilk always focuses to make the consumer feel satisfy Their always keeps and increase the quality of product. Ultramilk only has one strategy this is pull. Although, the pull strategy make Ultramilk still liked by their consumers.